多功能春節禮盒設計製作

Multi-Purpose Lunar New Year Gift Box Design and Production

主色調延續主視覺的亮橘色，搭配象徵祝福與尊貴的金色，不僅為禮盒增添濃厚的節慶喜氣，也巧妙襯托出中悅品牌沉穩而高雅的氣質。於賀卡與手提袋上的牛頭圖騰中，透過燙金與印刷金所產生的細緻色差，巧妙隱藏「8」的符號，寓意吉祥與祝福，為收禮者帶來驚喜，同時提升整體設計的趣味性。
本次視覺延伸出的四款圖案分別配置於禮盒外蓋與盒身，並透過雙層覆蓋的結構設計，使光影在不同角度下產生豐富變化，層層交織出璀璨效果，象徵點亮 2021 牛年大吉的美好寓意。

The primary color scheme continues the bright orange of the main visual, paired with gold tones that symbolize blessing and prestige. This combination not only enhances the festive spirit of the gift box but also elegantly highlights the calm and refined character of the Chong Yue brand. Within the ox-head motifs on the greeting card and shopping bag, subtle color contrasts created by hot stamping gold and printed gold cleverly conceal the number “8,” conveying auspicious meaning and well wishes while adding an element of surprise and playfulness to the design.

The four visual patterns derived from the main concept are applied across the lid and body of the gift box. Through a double-layer overlay structure, shifting light and shadow effects emerge from different viewing angles, weaving together a radiant visual experience that symbolizes a bright and prosperous Year of the Ox in 2021.