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TAIWAN RAILWAY
臺鐵春節疏運海報設計
Lunar New Year Traffic Management Poster
整體視覺設計呼應春節傳統,以紅色與金色作為主軸。同時,在台灣地圖上以錨點標示各班次位置,讓旅客一目了然,快速定位。班次往返資訊則融入台鐵車站內的經典站名牌設計元素,巧妙結合傳統與現代,展現新舊融合的設計美感,提升辨識度與使用體驗。
The overall visual design echoes the Lunar New Year tradition, using red and gold as the main colors. Meanwhile, anchor points are used to mark the locations of each train on a map of Taiwan, allowing passengers to easily find their way. Train schedules and arrival/departure information incorporates classic station nameplate design elements from Taiwan Railways, cleverly combining tradition and modernity to showcase a fusion of old and new aesthetics, enhancing recognizability and user experience.
SERVICES
CLIENT
YEAR
VISUAL IDENITY
視覺設計
國營臺灣鐵路股份有限公司
2024
Andy Chung

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