品牌識別與招牌設計

Logo & Signage Design

以文字為主體的標誌設計，可依不同場域靈活增減圖形應用。透過俐落的轉角與傾斜角度營造速度感，字首「V」融入偉士牌側面尾部造型，強化品牌連結。字體轉角加入細節，使整體更具立體層次；同時利用「P」與底線交錯隱藏「＋」符號，並於底線左側加入抽象殘影，提升動態感。「Vespa」中的「P」亦呼應「Plus」概念，搭配亮黃色強化視覺層次，傳遞品牌精緻且高效率的保養理念。

A typography-based logo designed with flexible graphic applications across different contexts. Sharp angles and italic forms create a strong sense of speed, while the initial “V” incorporates the rear-side silhouette of a Vespa scooter to strengthen brand association. Subtle detailing at the letter corners adds visual depth. The “P” and underline intersect to form a hidden “+” symbol, with an abstract motion trail on the left enhancing dynamism. The “P” in “Vespa” also reflects the concept of “Plus.” A vibrant yellow palette reinforces visual hierarchy and conveys a refined, high-efficiency service identity.