補習班基礎企業識別設計

Basic Visual Identity Design for Cram School

LOGO以石敢當為形象主視覺，象徵著被守護，配色上採用鮮豔的綠色作為主色調，溫和友善、青春、希望來呼應補習班的氣象，最後加上圓潤的標題讓整體視覺變得可愛、童趣，藉此讓小朋友不再排斥上補習班，讓補習班也是小朋友第二個歸屬。

The logo takes inspiration from the Shigandang protector stone, symbolizing safety and guardianship. A vibrant green is chosen as the primary color to convey warmth, friendliness, youthfulness, and hope—qualities that reflect the spirit of the cram school. Rounded typography is incorporated to create a cute and playful visual tone, helping children feel more at ease and reducing their resistance to attending after-school classes. The goal is to make the cram school feel like a second home for every child.