市場店舖企業識別設計

Basic Visual Identity Design for a Traditional Market Shop

以屠夫的形象結合豬的元素以美式個性插畫表現，構圖以身穿龐克裝、頭戴屠夫帽及墨鏡的豬，一手拿五花肉一手拿肉刀，塑造出霸氣反骨的形象。字體以傳統市場招牌的風格表現，與美式個性插畫結合創造新的風格，且將香腸橫切面結合及五花肉縱切面結合進logo中。

This design blends a butcher persona with pig-inspired elements, illustrated in a bold, American-style character look. The main visual features a pig dressed in punk gear, wearing a butcher’s hat and sunglasses, holding a slab of pork belly in one hand and a cleaver in the other—creating a rebellious, powerful attitude.
The typography takes inspiration from traditional market signboards and is fused with the American-style illustration to form a fresh, distinctive visual style. Elements like the cross-section of a sausage and the vertical cut of pork belly are also integrated into the logo, adding character and reinforcing the brand’s identity.