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chungyuet
2023企業跨年筆記本禮盒
2023 Corporate New Year's Notebook Gift Box
跳脫傳統年節送禮的既定形式,將「迎接新年」的意象延伸至跨年情境,以煙火與鞭炮的視覺融合象徵新一年充滿希望、光明與正向能量。禮盒結構巧妙運用拉鍊式開啟設計,讓貴賓在拆封過程中,隨著層層展開的視覺節奏,彷彿進入倒數 5、4、3、2、1 的新年時刻,增添儀式感與趣味性。
此設計不僅提升收禮時的互動體驗,也延長禮盒的適用時程,使送禮不再侷限於農曆新年,而成為跨年與新年祝賀皆宜的創新禮贈選擇。
Moving away from traditional New Year gift concepts, this design extends the celebration beyond Lunar New Year into the countdown to the New Year. Fireworks and firecrackers are combined as key visual elements, symbolizing hope, brightness, and positive energy for the year ahead.
The gift box features a zipper-style opening that guides recipients through a playful, sequential unboxing experience. As the visuals are revealed step by step, it feels like counting down “5, 4, 3, 2, 1—Happy New Year,” adding a sense of ceremony and fun. This interactive design enhances the joy of receiving the gift and extends its relevance beyond the holiday season, making it suitable not only for Lunar New Year but also for New Year and year-end gifting.
SERVICES
CLIENT
YEAR
VISUAL IDENITY
CO-DESIGNER
CO-TEAM
PRINTING
禮盒設計與製作
中悦建設機構
2022
Andy Chung
Susan Zhang / Shark Lung
Joy And Fun Enterprise. Co., Ltd
Tang Tsai Printing

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